National TV ads
The mass media named TV has developed an enormous forum for consumers, clients, and partners to build, communicate and deliver a message via advertisements. In 1941 a ten seconds advertisement made its debut in the world and from then marketing never had to look back again. National Television has a far greater goal to pursue the highest marketing honor. National TV channel is the most effective way for marketing as it broadcast not within a region, area, or country but throughout the world. Most advertisements are broadcasts between cast intervals. The TV coverage is carried by V.H.F. or very high-frequency band spectrum and U.H.F of ultra-high frequency band spectrum. Speaking of television advertisements on a national channel means the short casting made on the channel that is produced and paid by any company or individual to promote a strong message.
Types of the TV commercial
Tv commercial has made marketing one of the fastest marketing media. In dissecting the types of commercials, a national Tv runs can be divided into two types:
Telecasts like film, story, or any play that is aired on television are aired by advertiser sponsorship. Adviser markets his business through sponsoring these telecasts.
This is the most common type of advertisement advertisers are interested in. This kind of advertisement aired between telecast breaks. Advertisers pay for the time his advertisement aired on television. These are the most economical flexible types of advertisement.
Most effective advertisement platform
National television being aired throughout the world is the easiest way to reach a message fluently and with clarity.
Reach and popularity:
Television has earned a place in every heart irrespective of age, gender as all loves to watch tv in their leisure time. This mass interest has given a better scope for the marketing field to market their business through national television.
Ability to impact:
Television can create perfect viewer attention as it not only shows videos or can be listened to only. This is a mixture of sound and video with coloring and motion.
Selective and flexible:
Advertisers are free to choose what to air how much time to air and in what slots it will be aired. This has given the flexibility to the marketing field and be more selective.
Commercial aired on national television build trust in the viewer’s mind.
Mass communication media:
Unlike newspapers, Television can provide a marketing platform 24/7. National television reaches just not only the local or regional area but with a wide range of all people inside and outside a country connection all people in a single device.
Steps to make an effective commercial on TV:
An effective television commercial can market a business boom with little effort and time. Three main tasks are to be followed for advertising on television. They are as follows:
Making effective and standard content for a television advertisement.
Airing on television to get the attention of the viewer.
Carefully evaluate the quality and feedback of the advertisement.
To create effective and standard content for advertisement advertiser has to come up with a unique idea distinctive from competitors. An overall pan has to be made before taking shots for the advertisement. Shots and scripts are to be measured with the only goal of how to attract the viewer to the business idea. How many people will cast and what will be their role should be organized perfectly. Hiring a good production company will help to build a creative and mastermind advertisement at a low cost.
Dos and don’ts in making ads
Screen time will be short so it is better to cast messages short and straightforward.
Using a catchy slogan and repetition will catch the viewer's attention quickly.
It's better not to add too much information inside an advertisement because the main idea might skip the viewer’s mind.
Adding people inside advertisements cast more attention.
Creating an opportunity to add advertisements in national tv to cast worldwide marketing not only markets business to a company or individual but also brings back a lot of revenue for that channel. Casting an advertisement on National TV can be costly. There are two main costs of a TV commercial. They are:
Distribution or broadcasting
Some factors that affect television commercial cost are as follows:
Time of the year:
A certain period of the year may cost more than the usual time like any festival or political movement.
Time of the day:
People after a long busy day come home and enjoy tv programs at night. So, advertisement casting at this time has more viewers creating more cost.
Time limit for advertisement casting is a maximum 60sec. The less time advertisement consumes the less cost it gets.
In a break more the advertisement casts the more cost adds.